Discover How 100+ Vegans Have Lost 20 - 70lbs & Kept

It Off For Good!

*You don't currently need to be vegan to work with me*

"NO. OTHER. COACH. Would purposefully gain 55lbs of body fat to understand his clients and their weight loss journey."

I was in shape, had never struggled with my weight or bad eating habits, and yet it was my job to help people who had experienced these problems for a lot of their life.

This didn’t sit right with me and I knew I had to do something about it.

Over the next 12 months I intentionally gained and then lost a whopping 55lbs.

The journey affected me both physically and mentally in ways that I could never have imagined as I quickly fell into a viscous cycle of bad eating habits.

As well as giving me a huge amount of empathy for my clients, I also gained invaluable knowledge that few coaches have.

I have since used that knowledge to create a unique 3 step system which has created life changing results for my clients.


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I've tried lots of other programmes before and none of them have worked. How is this different?

There are multiple reasons why programmes in the past have not worked for you and why this one will...

1) Programmes you have tried in the past have been quick fixes. Although you can lose weight following these programmes the weight always comes back on as the way you have lost the weight is simply not sustainable in the long term.

This programme focuses on helping you lose weight in a sustainable way and we help you create a lifestyle that you can actually stick to in the long term. If you are looking for a quick fix please don't book a call as this programme is not for you.

2) Previous programmes don't care about what happens to you after you've lost weight. It's highly likely that you have lost weight in the past, it's keeping it off that is the problem.

Unlike the vast majority of programmes out there we increase your maintenance calories after the diet which allows you to eat way more food whilst maintaining your new amazing body. This ensures the transformation is for LIFE.

3) You had a coach who wasn't actually vegan

Multiple clients of mine who had non-vegan coaches in the past have been told to "just eat more protein" without receiving any suggestions of vegan foods that would help them do this.

It's like asking a plumber to fix your electrics, they may have a rough idea of the problem but wouldn't be able to give you any specific advice to fix it. Similarly if you are vegan, or wanting to go vegan, you need someone who specialises in that area.

4) Other coaches you have had don't know what it's like to lose weight, or be overweight, so struggle to see your point of view. I used to be this coach until one day I decided it was time to try and gain a better understanding of some of the emotions and feeling my clients experience. This is why I purposefully gained and then lost 55lbs.

As well as giving me a huge amount of empathy for my clients, I also gained invaluable knowledge that few coaches have. I have since used that knowledge to create our unique 3 step programme which has created life changing results.

5) You hired a personal trainer in the past. A PT is great for showing you how to exercise properly and holding you accountable to attending the 1 hour workout each week.

However to lose weight successfully you need more than that. You need accountability 7 days a week. You also need to focus on two other key aspects which are nutrition and mindset. Our programme covers all of these points because we understand what it takes to be successful.

How soon will I start losing weight?

This all depends on your unique circumstances.

If your body is ready for a fat loss phase, and you follow the plan given to you, you will start to see results immediately.

With certain individuals we need to start off by building their maintenance calories up to ensure we have an efficient and effective fat loss phase. In this situation the weight loss won't happen straight away but I can assure you it will happen.

Members of our plant powered family lose on average between 20 - 70lbs so as long as you put in the work, you will lose your desired amount of weight.

Do you have any type of guarantee?

We offer a "Better Than Money-Back Guarantee". This ensures you WILL get the result you are looking for if you put in the work. We'd be happy to share more details about this with you on our call.

I’m older, will this work for me?

Yes. My oldest client is 66 years old and is currently 15kg down (33lbs).

Age is just a number.

Do I have to be vegan to join the programme?

We only work with people who are currently eating plant based or are willing to try it.

What if I don't have access to a gym?

That's not a problem. The workouts are customised depending on your equipment access and fitness level.

The principles for an effective workout are exactly the same whether you are working out at the gym or at home. You can get great results doing either!

How do I make sure I don't injure myself?

The workouts are tailored to your current fitness level and experience. For example, if you are a beginner then we will programme you exercises to suit this level.

You will also be provided with a video tutorial, for every exercise you are asked to do, on our fitness app.

If you are still worried that you are doing an exercise incorrectly, then you are more than welcome to send a video of yourself doing the exercise so we can assess it and give you some feedback on your form.

If you still feel uncomfortable we will happily change the exercise for something you are more comfortable with.

How much does the programme cost?

The investment varies depending on your individual situation, accountability and support level that you require. Once I find out more about this on our call I will be able to give you specific figures.

How many hours do I need to commit per week to make it a success?

If you have 5 hours of spare time that you can commit to the process each week then we can make it a massive success for you.

How do I know if I’m ready to join your program? I feel I am way too busy with my work, kids, family etc...

I want to share with you the story of Michael Willsher who is one of the testimonials shown above. He works 12 hour days, is a dad and is taking training courses outside of work to become more skilled.

He could have used every excuse under the sun to put off joining our programme, but he didn't. He decided enough was enough and took the leap. Despite his crazy schedule we found a way to make it work and 9 months down the line he had lost 65lbs and is quite literally a new man.

The truth is there will never be a perfect time for you to start your transformation and the longer you wait the harder it will become to change your body.

Prioritise your health now and you won't need to pay for it later.

Do you include check ins to make sure I’m staying on track?

Of course, you will be having weekly check ins to hold you accountable and monitor your progress.

How long does your programme last?

It all depends on how much weight you want to lose and what your goal is. The average transformation takes around 6 - 9 months. This includes building your maintenance calories back up after the fat loss phase to ensure you keep the lost weight off for good.

Is it really possible to lose weight if I’m over 40 and have kids?

Definitely! Just look what Carla, who is a mum of 2, was able to achieve in the testimonial above.

As long as you're willing to put the work in, you will lose weight.

Can I join if I don't live in England?

Of course, we have worked with clients in America, Canada, Germany, Puerto Rico, Australia, Denmark, Belgium and many more.

We create a plan that fits in with your own unique circumstances, this includes food accessibility and environment.

How exactly do you help?

Here is a breakdown of exactly how we will help you to ensure that you WILL succeed in your transformation: 

-Unlimited access to me, your coach, via our fitness app for questions and support

-Access to high protein, low calorie vegan weight loss recipes that my clients and I have used to lose fat

-Weekly check ins to hold you accountable and plan for the week ahead

-Access to a weekly group coaching call where I will be answering your questions and providing trainings on topics such as vegan nutrition, exercise and mindset

-Customised workouts which are adjusted every 6 weeks to ensure your body keeps progressing at an optimal rate

-Customised nutrition targets which are reviewed on a weekly basis to ensure your weight loss does not plateau

-Access to a community of other vegans going through a similar transformation to you which adds to the accountability and support level

-Guidance of how you can include the foods you love in your diet and enjoy social occasions whilst still making progress

-Supplement recommendations to ensure you are optimising your health and body

-Access to all my e-books ranging from sleep optimisation to protein cheat sheets

Ultimately we provide you with a step by step plan to take you from where you are now to your dream body. Better still we guide you through the process on a 1-1 basis and make sure you are being held accountable every step of the way. This ensures you will succeed!

How is working with you any different from working with other fitness coaches?

There is a disconnect between the vast majority of fitness coaches and their clients. Why?

Because most fitness coaches have always been in shape and have never had to worry about unhealthy eating habits or a lack of desire to exercise.

A few years ago I was one of these fitness coaches... I was in shape, had never struggled with my weight or eating habits, and yet it was my job to help people who had experienced these problems for a lot of their life.

This didn’t sit right with me and I knew I had to do something about it if I wanted to try and get a better understanding of what my clients go through when they are overweight and losing weight. This is why I went on to intentionally gain and then lose 25kg (55lbs). 

This journey affected me both physically and mentally in ways that I could never have imagined including gaining stretch marks, going to hospital with chest pains, losing my libido and feeling like my partner didn’t find me attractive anymore.

This gave me a huge amount of empathy for my clients as I finally experienced some of the problems that they face on a daily basis. I learnt so much from this process and can now connect with my clients on a deeper level and actually relate to some of the things they are going through.

The programme and support system you will receive has been built from my experience going through that process. This means it is much more suited to you and your needs compared to your average fitness coach or online programme.

I feel scared to invest.

I get that. Every time I have made an investment in my life I have also felt scared...

What I can say with 100% certainty is those who do invest in themselves end up paying more attention to their goals, have better adherence and ultimately put in more effort which ensures they get the results they are looking for.

So if you do feel a little scared that's a good thing, it means you are taking it seriously and will put in maximum effort.

Also don't forget the “Better Than Money-Back Guarantee” I mentioned in a previous question. This ensures you have nothing to lose!

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